February 1, 2015

First Look: PUMA Collaboration with Japanese retailer Atmos

This season PUMA has collaborated with influential Japanese retailer Atmos.
The PUMA x ATMOS “The Sun And The Moon” colourway highlights a plush black upper matched with purple accents at the cage topped by an orange Disc at its center, symbolizing the sun. A speckled mid rest below, while a glow-in-the-dark multi-colored outer seals the deal underneath.

Here is the first look:

Atmos opened their first shop in Harajuku in 2000. 
"Sneaker as Fashion" as its theme, a huge sneaker wall is filled with carefully selected sneakers from around the world. Atmos showcases the trend of Tokyo's sneaker culture via collaboration and exclusive lines with various brands and test launch of new products and marketing.

The collaboration has been available from premium global retailers as of 28th January. 

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