August 18, 2014

M&S launches Back to School’14 Collection

Last Weekend, Marksand Spencer launched its comprehensive Back to School clothing and accessories school wear range to celebrate the start of a new academic year in absolute style. With amazing great innovations, improved fit and styling range, M&S has made it easier to go back to school confidently after a long summer break.
The new M&S Back to School collection for children and teens boasts of fashionable innovation at great value. This season, M&S has introduced fantastic clever schoolwear innovations like Stainaway and Ink-resistant pockets makes scrubbing a thing of the past and everything can be tumble-dried; Easy Close Rip Tape Neck fastenings in place of difficult-to-close top buttons makes getting dressed easier; Adjust a Hem trousers plus adjustable waist with magic elastic for growing kids; Ultimate Non-Iron finish shirts and Permanent pleats and crease resistant skirts to name just a few.

Stylish details have been introduced to pieces across the range which includes embroidered puff and easy iron cap sleeve blouses, expandable cuffs on selected shirts and blouses, pleated pinafore, girls’ tailored boot-leg trousers, boys’ slim leg trousers, unisex cotton polo slim fit shirts and flat front shorts with adjustable waist.

Ms. Mariam Chahin, Regional Marketing Manager, Marks & Spencer Al-Futtaim said, “With this new Back to School 2014 collection Marks & Spencer is offering a great choice of long lasting and easy to care school uniform at fantastic value andgreat quality. Marvellous innovations have been introduced to the range making it convenient and last longer!
Stylish, comfortable, durable and affordable, M&S' Back-to-School range means your kids’ wardrobe worries are over!” Ms. Chanin added.

The best part about their event besides the fab kiddies swag on display on the mini runway was that the kids looked like they had a pretty good time modelling!



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