February 26, 2014

From Tyres To Fashion: Goodyear Takes Its Brand To Fashion

Here's a bit of fab local fashion news! 
If you are a car junkie or let alone own a vehicle, then we are beyond sure that you have heard of GoodYear Tyres!
The gents will be happy to know that their go-to tyre brand haqs decided to diversify into fashion!
A brand new range of vintage style t-shirts and sweatshirts with Goodyear branding have gone on sale this month at Pull&Bear retail outlets worldwide and online, as part of the Goodyear Vintage fashion programme.

The clothing range will be sold at Pull&Bear stores in 62 countries around the world and on their e-commerce website alongside the existing local Goodyear range of clothing.
The Goodyear Vintage fashion programme has developed a highly popular range of leisurewear including vintage jeans, jackets, shirts and footwear. It is part of an impressive and fast-paced transformation into a global lifestyle brand for The Goodyear Tire & Rubber Company, which until recently focused its licensing programme within the automotive industry.


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